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What does parameter passing entail in relation to Divsly's shortened links?

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  4. What does parameter passing entail in relation to Divsly's shortened links?

Parameter passing in relation to Divsly's shortened links involves appending specific parameters to the URL to track and analyze the performance of links. These parameters, often used in marketing and analytics, allow you to identify the source, medium, campaign, and other attributes associated with a link click.

What Are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags added to a URL, which help track the effectiveness of online marketing campaigns across traffic sources. These parameters include:

  • utm_source: Identifies the source of the traffic (e.g., Google, newsletter).
  • utm_medium: Identifies the medium (e.g., email, CPC).
  • utm_campaign: Identifies the campaign name.
  • utm_term: Identifies paid search keywords.
  • utm_content: Differentiates similar content or links within the same ad.

Example

Suppose you have a link to your website, https://www.example.com , and you want to track traffic coming from a summer sale campaign on Facebook. You can append UTM parameters to this link:

https://www.example.com?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale

Steps to Add UTM Parameters in Divsly

  1. Login to Divsly: Access the Divsly application using your credentials.
  2. Navigate to Short Links: Click on "Short Links" in the application menu.
  3. Create a New Short Link:
    • Click on the "Create Short Link" button.
    • Enter your destination URL (e.g., https://www.example.com ).
      • enter destination url
  4. Add UTM Parameters:
    • Visit the Short Link Page: Click the plus icon in the top-right corner.
    • Add Destination URL and Title: Enter the URL and a unique title.
    • Add UTM Parameters: Click the UTM button and add your UTM parameters.
      • add utm parameters button
      add utm parameters
  5. Generate Short Link:
    • Click on the "Create" button to create the short link.
    • Divsly will generate a short URL that includes the UTM parameters.
  6. Save and Share:
    • Save the generated short link.
    • Share the short link in your marketing campaign.

Example in Divsly

Assuming the destination URL is https://www.example.com , and you want to track clicks from a newsletter campaign:

Original URL with UTM Parameters:

https://www.example.com?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale

Shorten URL in Divsly:

  • Go to Divsly's "Create Short Link" section.
  • Enter the above URL as the destination.
  • Generate the short link (e.g., https://kut.lt/abcd1234 ).

Result:

  • You will get a short link like https://kut.lt/abcd1234 .
  • When users click on this short link, they will be redirected to https://www.example.com with the UTM parameters intact.

By using UTM parameters with Divsly's shortened links, you can effectively track and analyze the performance of your marketing campaigns.

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