How does bulk CSV shortening differ from Campaigns?

In Divsly, both bulk CSV shortening and campaigns are powerful features designed to streamline link management and enhance marketing efforts. However, they serve different purposes and offer unique functionalities. Understanding the differences between them can help you choose the right tool for your needs.

Bulk CSV Shortening

Purpose:Bulk CSV shortening is designed to quickly create multiple shortened links from a list of URLs provided in a CSV file. This feature is useful for managing large volumes of links efficiently.

Key Features:

1. Mass Link Creation:
• Upload a CSV file containing a list of URLs to be shortened.
• Generate shortened links for all URLs in the file in one go.
2. Efficiency:
• Upload a CSV file containing a list of URLs to be shortened.
3. Standardization:
• Ensure consistent formatting and handling of multiple links.

Steps to Use Bulk CSV Shortening:

1. Prepare a CSV file with your URLs.
2. Login to Divsly and navigate to the Short Links section.
3. Click on the Bulk Upload option.
4. Upload your CSV file and follow the prompts to create shortened links.

Example Use Case:A business wants to shorten 500 product URLs to include in their inventory database quickly.

Campaigns

1. Detailed Analytics:
• Track the performance of each link within the campaign.
• Analyze metrics such as clicks, conversions, and traffic sources.
2. UTM Parameters:
• Easily add UTM parameters to track the source, medium, and campaign specifics for better insights.
3. Enhanced Tracking:
• Monitor the success of specific campaigns and adjust strategies accordingly.

Example Use Case: A marketing team wants to track the effectiveness of their summer sale campaign across different channels like email, social media, and paid ads.

Comparision Summary

Feature	Bulk CSV Shortening	Campaigns
Purpose	Create multiple shortened links quickly	Manage and track marketing efforts through grouped links
Key Benefit	Efficiency in handling large volumes of links	Detailed tracking and analysis of marketing campaigns
Use Case	Shortening product URLs for an inventory database	Tracking the performance of a summer sale marketing campaign
Analytics	Basic link creation	Detailed campaign performance metrics and insights
UTM Parameters	Not inherently included	Easily add and track UTM parameters for marketing analysis

Conclusion

Both bulk CSV shortening and campaigns are essential features in Divsly, tailored for different use cases. Bulk CSV shortening is perfect for quickly generating multiple shortened links, while campaigns offer a comprehensive solution for tracking and analyzing marketing efforts. Choose the feature that best aligns with your objectives to maximize the effectiveness of your link management and marketing strategies.